NATURALICIOUS products are natural, fair-trade and organically sourced making them perfectly safe for everybody in your household—from you, to your boo, to your children and babies. We like to call ourselves a "beauty innovation company"; and we have developed the ONLY simple, all-natural, curly hair care system that does the work of 13 products in only four. Our OooLaLocks Hair Care system is proven and guaranteed to take you from wash to ready-to-style in just 1 hour or less.

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